Hi, I'm Mark Crosby, the designer behind Bootleg Sporting Design.

I'm a designer based in Madison, Wisconsin, creating logos, uniforms, typography, and visual systems for clubs, leagues, brands, and organizations. My work is rooted in a simple belief: the best sports identities aren't invented, they're uncovered.

Like many designers, I started with crayons and stacks of paper before graduating to MS Paint on a family computer. Unlike my elementary peers, I wasn't drawing superheroes or spaceships. I was drawing team logos, redesigning uniforms, and imagining alternate histories for my favorite clubs. Long before I knew what branding was, I was obsessed with the way colors, logos, and uniforms could tell a story. What began as a childhood hobby eventually became a career. 

Outside the studio, I'm a father, birder, history major, and lifelong lover of sport. Those interests shape every project I take on. Whether I'm researching local folklore, studying historic club badges, digging through municipal archives, or identifying birds on a trail, I'm always looking for the stories that make a place unique. Those stories often become the foundation of the identities I create.

Today, I work with clubs and organizations across the sporting landscape, with a particular passion for soccer and the culture that surrounds it. Every project begins with research, conversation, and curiosity before a single line is drawn.